Annabel Dewar is CCO of The Gang, the leading UGC gaming studio for brands including Amazon, NHL, Wimbledon and Dreamworks. She previously led Twitch's Brand Partnership Studio in Europe and before that led the Apple account at Media Arts Lab, Apple's creative agency, overseeing global campaigns across iPhone, Mac and Apple TV+. Annabel specializes in digital storytelling, campaign innovation and driving growth through platform-native creativity.