Barbara Chapman
International Creative VM Consultant & Stylist. Associate VM lecturer.

I have over thirty-five years experience in the design, project management, installation, and dressing of window displays, in store visual merchandising, pop up stores, marketing activations, product launches, customer events and photoshoots both here in the UK and abroad.
I am also an Associate Lecturer in Visual Merchandising at BA level for several London Universities and also run VM workshops and online courses.
I have worked for many brands in both the UK and abroad including Selfridges, Liberty, Harvey Nichols, Harrods, Fendi, Burberry, Mulberry, M & S, John Lewis, Nike, Kayanee and Ralph Lauren.
I believe that Creative and Visual Merchandising can achieve commercial success by inspiring customers through innovative, creative, and unique 360-degree brand experiences, cohesive across all channels.