Caroline Sparkes is Director of Global Brand Marketing at Sparks, the global brand experience agency. She leads event-led marketing and brand strategy across EMEA and the US, building programmes that put Sparks in the room with the senior marketing leaders who shape the industry.
Her work spans culture-defining moments, from Cannes Lions to CES and MWC, and includes curated media and event partnerships with WIRED, Vogue Business, YCUK, FQ, and UK Creative Festival.
A growth strategist and creative operator, Caroline champions human connection as a commercial driver and believes that how brands show up matters as much as what they say.