Charlotte Fraser leads the diversity, equity and inclusion strategy at the Advertising Producers Association, the trade body for commercials production. She develops practical initiatives with industry bodies including the IPA and ISBA, as well as education partners and organisations working to advance inclusion. She established and chairs the APA DEI Working Group, which champions practical, measurable DEI progress across the APA membership. She is also a member of the Advertising Association’s All In Black Talent Working Group and the UN Women Unstereotype Alliance, working in collaboration with cross-industry initiatives to support wider progress on equity and inclusion. A regular public speaker and industry representative, she focuses on inspiring leaders in adland to sustain truly representative voices both behind and in front of the camera.