Connor McRae is the Head of Branded Entertainment at Lemonade Labs, where he concentrates on developing long-form entertainment, streamer series, linear one-off docs, and
social-first formats, helping brands wishing to expand beyond traditional campaigns.

His TV development career initially began in unscripted TV, before shifting attention to branded entertainment, and developing ideas for major international brands. His experience spans a wide range of platforms, from linear broadcasters (BBC, ITV, Channel 4, Sky, Channel 5) to streamers (Netflix, Amazon Prime Video), and social platforms.