Beginning her career on set, working alongside filmmakers such as Paul Thomas Anderson, Lorna went on to produce award-winning short films and large-scale advertising campaigns. She worked across both production and agency sides, holding roles at McCann and IPG, before consulting for production companies at the APA.

Lorna later transitioned into the music side of the industry, spending several years shaping the advertising strategy at No Sheet Music, before joining forces with Hannah and Emily to establish LALA.

She is known for her problem-solving mindset and ability to build meaningful creative relationships. Lorna is deeply committed to championing underrepresented talent and creating opportunities for those whose voices and music struggle to be heard in the industry.