Lucy is the Content Director at Pumpkin.

She has built up more than 20 years of experience reporting on the global advertising industry, working as Head of Content, LIONS Intelligence, at Cannes Lions.

She has also held senior editorial positions at WARC and Contagious, and was a Commissioning Editor at Campaign.

She has contributed to Shots, The Guardian, Management Today and The Independent, and has also co-written two business books.