Miketta is Director of 4Creative, Channel 4's multi-award-winning in-house creative agency, bringing almost 20 years of experience across multimedia production and creative leadership.

Starting as a post-production Runner, Miketta then joined 4Creative on work experience in 2005 and rose quickly to Producer. In 2009, she stepped off the conventional path to become Band Assistant for U2 on their record-breaking 360 Tour; managing schedules, logistics, and operations as the primary point of contact for the band.

Returning to production in 2012, she freelanced across agency and production company sides, delivering high-profile multimedia campaigns for organisations such as; ITV, Google, Karmarama, ONE, and Channel 4. She rejoined Channel 4 in 2014 as Executive Producer, progressing through Head of Production and Director of Production before taking on her current role - where she leads strategic growth, operational transformation, and creative excellence at one of the UK's most iconic