
Marketing
Nokuthula Hatoongo
Founder & Director
Kintsugi Creative
Nokuthula Hatoongo is a multi-award-winning entrepreneur, cultural marketing/PR strategist, writer, and educator with 9 years in the industry spanning entertainment, fashion, food and beverage, FMCG, and beauty.
She is the founder of Kintsugi Creative, an award-winning cultural marketing and PR agency addressing a critical gap in the industry, 87% of multicultural ads in the UK fail to resonate with their intended audiences.
The agency focuses on delivering culturally informed campaigns that are authentic, impactful, and commercially effective, delivering campaigns for global brands including McDonald’s, Morrisons, Stanley, and PrettyLittleThing, and more, with a 3m worth project portfolio in 2025 alone.
Recognised on the Crest Africa Power 100 List as one of the UK’s Most Influential African Entrepreneurs. Winner of Advertising Week's Future is Female award and elected on the Mayor of London CAG for black on the Square 2026/2027.
“The future belongs to the fearless.” That theme couldn’t feel more relevant to the work I do. Cultural marketing isn’t about staying in the safe zone. It’s about stepping outside of it.